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(TORONTO) November
2001.... GlaxoSmithKline (GSK) is pleased to announce
a partnership with The Health Television
System Inc. - Canada's leader in direct to patient
education programming and distribution.
Launching May 2002,the partnership initiative
focuses on symptom management education and is directed to
cancer patients and their families. It will be underwritten
by GSK's revolutionary drug, Zofran®
which controls the debilitating nausea that is a side effect
with 80% of cancer treatments.
Under the terms of the partnership, The
Health Television System Inc.
will develop and produce a video/DVD that will be seen by
1.2 million patients and their families on its hospital-based
television network, Healthtv
The Health Television System Inc. will hold copyright on the
product to enable further distribution through its relationship-based
infrastructure - which includes cancer clinics.
Michael Fleming, Vice President, HIV, Oncology,
Vaccines at GlaxoSmithKline explains, "Healthtv
is not mass media. It is targeted and takes an educative rather
than a journalistic approach. The producers did their homework
on our product and the end result is an effective tool that
we have also ordered for use by our reps."
"Healthcare professionals and patients have
been requesting education on controlling nausea," says Kathy
Kastner, CEO and Director of Programming for The
Health Television System Inc., "We're pleased that
GSK - with its highly regarded anti-emetic product - underwriting
the initiative".
GSK - one of the world's leading research-based
pharmaceutical and healthcare companies - is committed to
improving the quality of life by enabling humans to do more,
feel better and live longer.
The Health Television
System Inc., which is free of charge to patients, broadcasts
in the largest teaching hospitals in Canada. All content on
Healthtv is developed
in collaboration with relevant national disease associations
and Health Canada.
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